Intro
Hi, My name is
Ben Davies.
A front end web developer.
13 years
5 years
5 years
4 years
13 years
13 years
11 years
3 years
1 year
About
About Me.
I have a passion for creating innovative pieces of tech for the web. This passion began when I enrolled on a college course covering 18 different units of IT. Web development was one of them! That was back in 2010 and ever since starting my career in 2013, I'm still excited by each day when I can get stuck in on the latest technologies on the front end.
he technologies I have been using recently that I want to continue working with are:
- Javascript ES6
- React/ Next.js
- Redux
- Typescript
- Storybook
As a hobby and to diversify my tech, I'm also learning how to create web games, ustilising a HTML canvas and websocket technology.
Projects
Projects.
Career
My Career.
Solution Architect
As a Sitecore Solution Architect, my primary focus is on designing and delivering composable, cloud-native digital experience platforms using Sitecore XM Cloud, Sitecore AI, and Sitecore CDP & Personalize. I specialize in enabling organizations to leverage real-time customer data, AI-driven insights, and personalization to create scalable, high-performing, and future-ready digital experiences aligned with business and marketing goals.
Key Responsibilities & Expertise
- Architected XM Cloud–based, headless solutions using Sitecore JSS and modern front-end frameworks (e.g., Next.js).
- Defined composable DXP architectures, integrating XM Cloud with Sitecore CDP & Personalize, search, analytics, and third-party platforms.
- Led the implementation of real-time personalization and experimentation using Sitecore CDP & Personalize, including decisioning models and audience segmentation.
- Applied Sitecore AI capabilities to drive content recommendations, personalization strategies, and data-informed customer journeys.
- Designed secure, scalable cloud-first architectures leveraging Sitecore SaaS offerings and CI/CD best practices.
- Collaborated with marketing, product, and data teams to translate customer insights into measurable experience optimization outcomes.
- Provided architectural governance and best-practice guidance for composable, AI-enabled Sitecore implementations.
Front end tech lead
I've been a developer at Sagittarius now for over 7 years.
My current position is Technical Lead - Front End, my key responsibilities for the role are:
- Utilising the latest front end technology
- Front end team progression
My goal is to utilise the following technology on all our projects:
- React/Next.js
- Typescript
- Redux
- Storybook
My previous positions at Sagittarius have been as follows:
- Senior front end developer
- Front end developer
- Junior front end developer
Full stack developer
At Mission Communications I joined as a junior full stack developer leaning the fundamentals of webdev, being introduced to and looking after websites using the following technology:
- HTML
- CSS
- JavaScript/jQuery
- C#
- SQL
As my experience and familiarity grew I became a full stack developer entrusted with additional responsibilities when building projects.
Contact
Get in touch.
While I'm not currently looking for a new role, my inbox is open for everyone for any reason, I will try my best to get back to you as soon as possible.
Or connect with me on Linkedin!


